Australian Capital Territory Numbered Regulations

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LIQUOR REGULATION 2010 (NO 40 OF 2010) - REG 29

Prohibited promotional activity—Act, s 137 (5)

    (1)     The following activities are prescribed:

        (a)     advertising the sale of liquor in a way that provides incentives for, or encourages, the irresponsible consumption of liquor (including the rapid or excessive consumption of liquor);

Examples

              •     advertising drinks known as ‘laybacks', ‘shooters' or ‘test tubes'

              •     advertising drinking games known as ‘boat races'

              •     advertising all you can drink for a set price

Note     An example is part of the regulation, is not exhaustive and may extend, but does not limit, the meaning of the provision in which it appears (see Legislation Act, s 126 and s 132).

        (b)     promoting or encouraging intoxication or anti-social behaviour;

Examples

              •     permitting liquor to be consumed directly from jugs

              •     encouraging people to stockpile drinks

              •     supplying alcoholic vapour produced by devices like the Alcohol Without Liquid (AWOL) device

              •     encouraging public drunkenness

        (c)     advertising or promoting the supply of liquor—

              (i)     using images, symbols or figures that are directly or indirectly sexual, degrading, sexist or otherwise offensive in nature; or

              (ii)     by associating the consumption of liquor with success in the pursuit of sexual gratification; or

              (iii)     by associating the consumption of liquor with risk-taking or violent, dangerous or anti-social behaviour; or

              (iv)     in a way that encourages people to commit an offence against a Territory law; or

              (v)     using images, symbols, designs, names or characters that have special appeal to children or young people; or

              (vi)     in a way that encourages children and young people to consume liquor; or

              (vii)     in a way that targets a class or group of people;

Example

a cocktail for sale only to women

        (d)     advertising or promoting liquor—

              (i)     in an off licensed premises that is a supermarket; and

              (ii)     outside the liquor display area for the supermarket;

Note     Liquor display area , for a supermarket—see sch 1,  s 1.8.

        (e)     advertising the supply of liquor in containers larger than 570ml if the liquor is intended to be consumed directly from the container;

Note     It is a condition of a licence that liquor intended to be consumed directly from a container must not be supplied in a container larger than 570ml (see sch 1, s 1.24).

        (f)     promoting—

              (i)     the supply of liquor to children or young people; or

              (ii)     the consumption of liquor by children or young people;

        (g)     advertising the supply of liquor on the internet without a statement, clearly displayed in the advertisement so that it can be seen and read easily by a person viewing the advertisement, that contains at least the following information:

IT IS AN OFFENCE TO SUPPLY ALCOHOL TO A PERSON UNDER THE AGE OF 18 YEARS

PENALTIES APPLY

        (h)     selling liquor for consumption at the premises at reduced prices—

              (i)     for more than 2 hours in a day; or

              (ii)     between midnight and 5am the following day;

              (i)     selling liquor for consumption at the premises at half, or less than half, the usual price;

        (j)     supplying liquor for consumption at the premises free of charge.

    (2)     Subsection (1) (i) and (j) do not apply if the liquor is—

        (a)     not more than the smaller of:

              (i)     1.5 standard drinks; and

              (ii)     425ml; and

        (b)     supplied either—

              (i)     with a meal on a fixed price menu; or

              (ii)     as part of a promotion that limits the sale or supply to 1 drink for a person in any 1-day period.

    (3)     In this section:

"standard drink" means the amount of a beverage that contains 10 grams of ethanol, measured at 20°C.



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