The publication of material that is or relates to a news report, or a current affairs report, does not constitute an e - cigarette advertisement if the following conditions are satisfied:
(a) the public interest in the publication of the material outweighs any likely adverse effect of the publication on achieving the objects in paragraphs 3(1)(a) (about regulated tobacco items) and (1)(c) (about e - cigarette products);
(b) the publication is made by a person working in a professional capacity as a qualified journalist;
(c) no person receives a benefit of any kind in connection with the publication from:
(i) a manufacturer, importer, distributor or retailer of e - cigarette products; or
(ii) a related body corporate of such a manufacturer, importer, distributor or retailer.