Note: See section 4.
The object of this Schedule is to define the expression designated commercial electronic message .
Note 1: Designated commercial electronic messages must comply with section 17 (commercial electronic messages must include information about the individual or organisation who authorised the sending of the message).
Note 2: Designated commercial electronic messages are exempt from section 16 (unsolicited commercial electronic messages must not be sent) and section 18 (commercial electronic messages must contain a functional unsubscribe facility).
(1) For the purposes of this Act, an electronic message is a designated commercial electronic message if:
(a) the message consists of no more than factual information (with or without directly - related comment) and any or all of the following additional information:
(i) the name, logo and contact details of the individual or organisation who authorised the sending of the message;
(ii) the name and contact details of the author;
(iii) if the author is an employee--the name, logo and contact details of the author's employer;
(iv) if the author is a partner in a partnership--the name, logo and contact details of the partnership;
(v) if the author is a director or officer of an organisation--the name, logo and contact details of the organisation;
(vi) if the message is sponsored--the name, logo and contact details of the sponsor;
(vii) information required to be included by section 17;
(viii) information that would have been required to be included by section 18 if that section had applied to the message; and
(b) assuming that none of that additional information had been included in the message, the message would not have been a commercial electronic message; and
(c) the message complies with such other condition or conditions (if any) as are specified in the regulations.
3 Government bodies, political parties and charities
For the purposes of this Act, an electronic message is a designated commercial electronic message if:
(a) the sending of the message is authorised by any of the following bodies:
(i) a government body;
(ii) a registered political party;
(iii) a registered charity; and
(b) the message relates to goods or services; and
(c) the body is the supplier, or prospective supplier, of the goods or services concerned.
For the purposes of this Act, an electronic message is a designated commercial electronic message if:
(a) the sending of the message is authorised by an educational institution; and
(b) either or both of the following subparagraphs applies:
(i) the relevant electronic account - holder is, or has been, enrolled as a student in that institution;
(ii) a member or former member of the household of the relevant electronic account - holder is, or has been, enrolled as a student in that institution; and
(c) the message relates to goods or services; and
(d) the institution is the supplier, or prospective supplier, of the goods or services concerned.
The regulations may provide that a specified kind of electronic message is a designated commercial electronic message for the purposes of this Act.