A reference in this Act to a body operating in a State or Territory under a particular name includes a reference to the body engaging in conduct that, for the purposes of a law in force in the State or Territory, constitutes:
(a) in any case--using the name in the State or Territory; or
(b) if the name is a body's name--establishing a place of business, or carrying on business, in the State or Territory; or
(c) if paragraph (b) does not apply--carrying on business under the name in the State or Territory.