(1) For the purposes of this Act, social media service means:
(a) an electronic service that satisfies the following conditions:
(i) the sole or primary purpose of the service is to enable online social interaction between 2 or more end - users;
(ii) the service allows end - users to link to, or interact with, some or all of the other end - users;
(iii) the service allows end - users to post material on the service;
(iv) such other conditions (if any) as are set out in the legislative rules; or
(b) an electronic service specified in the legislative rules;
but does not include an exempt service (as defined by subsection (4)).
Note: Online social interaction does not include (for example) online business interaction.
(2) For the purposes of subparagraph (1)(a)(i), online social interaction includes online interaction that enables end - users to share material for social purposes.
Note: Social purposes does not include (for example) business purposes.
(3) In determining whether the condition set out in subparagraph (1)(a)(i) is satisfied, disregard any of the following purposes:
(a) the provision of advertising material on the service;
(b) the generation of revenue from the provision of advertising material on the service.
Exempt services
(4) For the purposes of this section, a service is an exempt service if:
(a) none of the material on the service is accessible to, or delivered to, one or more end - users in Australia; or
(b) the service is specified in the legislative rules.